About Smile Doctors
Founded in 2015 by Doctors Scott Law, Dana Fender, and Greg Goggans, Smile Doctors is an orthodontic service organization (OSO) that brings together orthodontists and teams from across the country who believe in a people-first culture.
Our team members are committed to excellence in care within our communities and provide all-inclusive orthodontic treatments to patients that result in beautiful, confident smiles and genuine, unforgettable experiences.
Our practices are owned by licensed orthodontists who, via our tools, network, and technology, can focus entirely on their patients—all while enjoying resources and systems designed to help our doctors succeed.
Smile Doctors is the largest network of Diamond Plus Invisalign® providers. Smile Doctors orthodontists are proud members of the American Association of Orthodontists, American Dental Association, and host for the Lecture Center for Orthodontic Excellence. Our mission is to create confident smiles that inspire the best in our patients, each other, and the communities we serve.
The Smile Doctors Advantage
The 5 tenets in our sustainable competitive advantages over other orthodontic service organizations and dental support organizations.
First-Mover Status | The largest orthodontics platform in North America, with a perennial best-in-class reputation |  |
Field Leadership | Unmatched strength in doctor and brand quality attracts and retains the best of the best | |
Economies of Scale | Bigger network means better pricing for technology, materials, and equipment | |
Superior Infrastructure | Best-in-class processes, recruiting, talent development, technology (patient experience, clinical, financial, analytics, and security), and business intelligence | |
World-Class Leadership | Seasoned management experienced in scaling national platforms | |
Our Growth Story
Some of the country’s most successful and dynamic practices have joined our network, and more continue to join every year. But we’re not only growing in numbers. We’re also growing in knowledge and capability. We learn from our mistakes, and we continue to focus on what’s made us successful: focusing on patients and strengthening our ability to support doctors, giving them more time for what they do best.
About Our Founders
DR. DANA FENDER
Dr. Fender received his Doctor of Medical Dentistry degree from the Medical College of Georgia Dental School where he was Valedictorian and then completed his graduate orthodontic training at Vanderbilt University. Prior to college, he was also Valedictorian his senior year of High School. He has always striven to excel and be the best at whatever he sets out to accomplish. Dr. Fender is happily married to Hope, and they have three wonderful boys, Austin, Andrew, and Evan.
DR. SCOTT LAW
Dr. Scott Law has lived and practiced in Central Texas since 2015. He earned his pre-med degree at Arizona State University before attending the University of Pittsburgh School of Dental Medicine and later the Jacksonville University School of Orthodontics. As an active member of the American Association of Orthodontists, the American Dental Association and Texas Dental Association, the Pitts Progressive Study Club, and the Schulman Study Group, he is a frequent lecturer on clinical excellence and smile design. Orthodontics and life-changing smiles are his passion! Outside of work, Scott and his wife Jessica enjoy spending time with their 8 young children, playing sports, dining together, and watching Texas football!
DR. GREG GOGGANS
Dr. Greg Goggans did his undergraduate work at the University of Georgia. He received his dental degree from the Medical College of Georgia and his orthodontic training from the University of Tennessee. Dr. Goggans began his orthodontic practice in 1986 and has been with Fender-Goggans Orthodontics since 2007. He is a leader in his community and a dedicated volunteer.