About Smile Doctors

Founded in 2015 by Doctors Scott Law, Dana Fender, and Greg Goggans, we bring together orthodontists and teams from across the country who believe in a people-first culture.

Our Team Members are committed to excellence in care within our communities and provide all-inclusive orthodontic treatments to patients that result in beautiful, confident smiles and genuine, unforgettable experiences.

Our practices are owned by licensed orthodontists who, via our tools, network, and technology, can focus entirely on their patients—all while enjoying resources and systems designed to help our doctors succeed.

Smile Doctors is the largest network of Diamond Plus Invisalign® providers. Smile Doctors orthodontists are proud members of the American Association of Orthodontists, American Dental Association, and host for the Lecture Center for Orthodontic Excellence. Our mission is to create confident smiles that inspire the best in our patients, each other, and the communities we serve.

The Smile Doctors Advantage

The 5 tenets in our sustainable competitive advantage.

First-Mover Status

The largest orthodontics platform in North America, with a perennial best-in-class reputation

Field Leadership

Unmatched strength in doctor and brand quality attracts and retains the best of the best

Economies of Scale

Bigger network means better pricing for technology, materials and equipment

Superior Infrastructure

Best-in-class processes, recruiting, talent development, technology (patient experience, clinical, financial, analytics, and security), and business intelligence

World-Class Leadership

Seasoned management experienced in scaling national platforms

A Word from Our Founders

About Our Founders


Dr. Fender received his Doctorate of Medical Dentistry from the Medical College of Georgia Dental School where he was Valedictorian and then completed his graduate orthodontic training at Vanderbilt University. Prior to college, he was also Valedictorian his senior year of High School. He has always striven to excel and be the best at whatever he set out to accomplish. Dr. Fender is happily married to Hope and they have three wonderful boys, Austin (22), Andrew (20), Evan (9).


Dr. Scott Law has lived and practiced in Central Texas for the last 7 years. He earned his pre-med degree at Arizona State University before attending the University of Pittsburgh School of Dental Medicine and later the Jacksonville University School of Orthodontics. As an active member of the American Association of Orthodontists, the American Dental Association and Texas Dental Association, the Pitts Progressive Study Club, and the Schulman Study Group, he is a frequent lecturer on clinical excellence and smile design. Orthodontics and life-changing smiles are his passion! Outside of work, Scott and his wife Jessica enjoy spending time with their 5 young children (with one on the way!), playing sports, dining together and watching Texas football!


Dr. Greg Goggans did his undergraduate work at the University of Georgia. He received his dental degree from the Medical College of Georgia and his orthodontic training from the University of Tennessee. Dr. Goggans began his orthodontic practice in 1986 and has been with Fender-Goggans Orthodontics since 2007. He is a leader in his community and a dedicated volunteer.

Our Growth Story